Campaign and PATA Award for Best Destination marketing campaign
Campaign and PATA Award for Best Destination marketing campaign
Dr Gour Kanjilal
[ Author And Tourism Representative Govt Of India ]
Campaign and PATA Award for Best Destination Marketing Campaign.
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The Incredible India Campaign has been ranked as the highest-recall advertisement worldwide by Travel + Leisure.
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World Travel Awards received for: (A) Asia’s Leading Destination, (B) World’s Leading Travel Destination Television Commercial, (C) World’s Leading Responsible Tourism Project for the Endogenous Tourism Project, and (D) Asia’s Leading Tourism & Convention Bureau.
The campaign enabled India to focus on its authentic India experience and differentiate itself as a spiritually elevating, culturally enriching, physically invigorating, and mentally rejuvenating destination.
It positioned India as a desirable tourism destination in tourism-generating markets and increased India’s share of the global tourism market. Now, key overseas tour operators in the core markets feature India in their tour packages and promote India in their advertisements, holiday brochures, and outlets, while also giving extensive publicity through the media.
What is so different about India? Max Müller tells us:
“If we were to look over the world to find out the country most richly endowed with all the wealth, power, and beauty which nature can bestow, in some parts a veritable paradise on earth, I should point to India.”
– Max Müller
Dr Gour Kanjilal
[ Author And Tourism Representative Govt Of India ]
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